Trefiel is changing the face mask industry with their beautiful, lace hydromasks
Trefiel’s innovative approach to sheet masks have set the Australian online beauty sphere on fire, with their lace hydromasks now taking aim at the big brands in retail stores. Started only 8 months ago, the Melbourne-based skin care company have developed a unique, beautiful take on paper face masks, with their product looking more like a masquerade mask than an at-home skin treatment.
Trefiel was started in October 2015 by Michael Tremeer and Lucy Bloomfield – Tremeer is a Bachelor of Psychology graduate from Deakin University, and Bloomfield a design graduate from Swinburne University of Technology.
Ms. Bloomfield says Trefiel was born “out of frustration with the current skin care market”, and think their competitors have a “lot to answer for”. She believes there’s thousands of hugely expensive products out on the market, with a lot of them not delivering what they promise.
As Trefiel’s social media following exploded, they expanded into retail stores across the country. In early 2016, only three months after launch, Trefiel was scouted by Malouf Pharmacies to bring the innovative hydromasks to their stores. Their wildly popular Hydromasks go from strength-to-strength, with new formulas being launched.
Ms. Bloomfield describes her role in Trefiel as being ‘very broad’, with the following excerpt taken from her LinkedIn Profile – “if I was a title person, it’d be a mix between CEO and COO. I lead the strategy for the company, determining placement in the industry and future moves to continue growth. I lead the marketing efforts, co-ordinating photoshoots, copywriting, content strategy and social media. I’m also directly responsible for customer service and the shipment of products. As well, I manage our relationships with other businesses and develop new partnerships as Trefiel continues to grow.”
Like many growing businesses these days, Trefiel utilises social media platforms such as Instagram to grow their business and their following. With celebrity endorsements from the likes of Ashy Bines, who regularly promotes the face masks on Snapchat and Instagram, social media really helps to skyrocket sales and grow the customer base.
Website: https://trefiel.com
Instagram: @trefiel
Eden Joy @ Deakin University 