ALJ321 Internship: Folio of work

Here is a selection of work that I created during my Internship.

• Deakin love posting student created content on their social media – here’s an example of a picture I took down at the Burwood campus on a DSLR camera. This was posted to Twitter; but often students images were also reposted on Instagram.

• This was one of the images I captured on iPhone during the press conference with Liz Cambage and the Melbourne Boomers. This was posted to Instagram.

• A little bit of self promotion! Here is a very kind tweet by Ross Monaghan after I sat down with him and talked all things University, Internships, and what happens after I graduate. It was fantastic being able to network and make connections like this throughout my Internship.

• Often I would source content to post on Instagram – inspirational quotes are really well received so I tried to post one most weeks! Formatting posts, coming up with captions etc. is harder than it looks as so much thought is put into every little detail!

• The Social Media Team featured me in a few of their posts, which I was more than happy to be in. Simple exam tips are really well received by students so this kind of content works really well on Deakin’s Instagram page.

• Course promotion using Twitter and other social media platforms was something I was taught how to do. This is one of the Tweets I developed to gain attention to different degrees the University offers.

• These are some questions I created for interview’s that one of my co-workers was conducting. These questions were going to be used to develop articles for Deakin’s content hub (http://this.deakin.edu.au).

• I was assigned the task of compiling information for a future http://this.deakin.edu.au article. I was asked to find some statistics, stock images, and source some websites and blog posts relevant to the topic.

• and last but not least, here are some of the Snapchat stories I created and posted on behalf of Deakin University! It was a really cool experience seeing the amount of views and positive feedback such simple posts attract.

SPARK @ Deakin Intern Application Project

1.) 4 Instagram Posts (Graphic, Description, Hashtags) 

Jessica Holsman is a Deakin University Psychology graduate turned motivational vlogger and business woman. Her highly successful YouTube channel ‘Study with Jess’, the release of her new book, and her stationary line keep this #girlboss very busy! SPARK @ Deakin University is excited to have Jess join us for a conference on the 28th of Feb. Register to attend now as places are limited! Link in bio. @studywithjess @YouTube #socialmedia @entrepreneur  

Time is running out to register to attend the SPARK: Successful Entrepreneurship Using Social Media workshop! Be like @studywithjess and pop a reminder in your planner as this conference is not one to be missed! Link in bio. #socialmedia #entrepreneur 

DON’T MISS our SPARK conference featuring three fabulous entrepreneurs. Michael and Lucy from @trefiel and Jess from @studywithjess will share their experiences as their businesses gained momentum. This conference offers keys to success and practical tips to get you started on the entrepreneurial path! Link to reserve your place in the bio. #SPARK #socialmedia #entrepreneur #success 

Want to build an online brand or business? SPARK @ Deakin University is proud to host a night in with Instagram business Trefiel’s co-founders Michael Tremeer and Lucy Bloomfield; as well as YouTube sensation ‘Study With Jess’. Register to attend now as places are limited! Link in bio. #YouTube #Instragram #socialmedia #entrepreneur @studywithjess @trefiel 

2.) Eventbrite Online Event Link 
https://www.eventbrite.com.au/e/spark-presents-successful-entrepreneurship-using-social-media-tickets-32563669813

3.) Online/campus invitation design

4.) Promotional blog post link
https://edenjoyatdeakin.wordpress.com/2017/03/05/trefiel-a-success-story/

5.) Creative suggestions on O-Week promotion of this event
If  I was to promote this conference/event at the O-Week stall I would maybe acquire a few iPads/tablets and have a couple of Study With Jess’ videos up on YouTube playing, ready to be watched etc. Another idea could be if people sign up to attend the conference/event they could receive a Trefiel face mask as a freebie and an incentive to come along? Along with this I would have flyers to hand out of the invitation so people could take one away to put on their fridge etc. at home.

Trefiel: A Success Story

Trefiel is changing the face mask industry with their beautiful, lace hydromasks 

Trefiel’s innovative approach to sheet masks have set the Australian online beauty sphere on fire, with their lace hydromasks now taking aim at the big brands in retail stores. Started only 8 months ago, the Melbourne-based skin care company have developed a unique, beautiful take on paper face masks, with their product looking more like a masquerade mask than an at-home skin treatment.

Trefiel was started in October 2015 by Michael Tremeer and Lucy Bloomfield – Tremeer is a Bachelor of Psychology graduate from Deakin University, and Bloomfield a design graduate from Swinburne University of Technology.

Lucy Bloomfield

Ms. Bloomfield says Trefiel was born “out of frustration with the current skin care market”, and think their competitors have a “lot to answer for”. She believes there’s thousands of hugely expensive products out on the market, with a lot of them not delivering what they promise.

Michael Tremeer

As Trefiel’s social media following exploded, they expanded into retail stores across the country. In early 2016, only three months after launch, Trefiel was scouted by Malouf Pharmacies to bring the innovative hydromasks to their stores. Their wildly popular Hydromasks go from strength-to-strength, with new formulas being launched.

Ms. Bloomfield describes her role in Trefiel as being ‘very broad’, with the following excerpt taken from her LinkedIn Profile – “if I was a title person, it’d be a mix between CEO and COO. I lead the strategy for the company, determining placement in the industry and future moves to continue growth. I lead the marketing efforts, co-ordinating photoshoots, copywriting, content strategy and social media. I’m also directly responsible for customer service and the shipment of products. As well, I manage our relationships with other businesses and develop new partnerships as Trefiel continues to grow.” 

Like many growing businesses these days, Trefiel utilises social media platforms such as Instagram to grow their business and their following. With celebrity endorsements from the likes of Ashy Bines, who regularly promotes the face masks on Snapchat and Instagram, social media really helps to skyrocket sales and grow the customer base.

Ashy Bines loves Trefiel face masks and regularly promotes them on Snapchat and Instagram

Website: https://trefiel.com
Instagram: @trefiel

ALJ215 Assignment 3: MOJO story

Please watch in HD. 

ALJ215 Assignment 3: Text Story

Geelong Digs Deep For Furry Friends 
Eden Mathieson 3/6/2016

Geelong Animal Welfare Society (GAWS) has put a call out to the people of Geelong using social media.

A post to the organizations Facebook account on the 25^th of May showed the sparse supply of cat food GAWS had left. “Currently at GAWS we have 200 cats and this photo shows how much wet food we have left after this mornings feed… we are DESPERATE for donations” the post reads.

The GAWS shelter, located in the Geelong suburb of Moolap, is unfunded and relies heavily on the support of individuals, groups, and workplaces to assist in the work that they do. The GAWS family is made up of a dedicated team of employees, volunteers, and supporters; their mission is to reunite lost animals with their owners, rehome relinquished and abandoned animals into loving ‘forever homes’, and educate the wider community on responsible pet ownership.

Animal lover Cassidy Chappell generously donated to the GAWS shelter after hearing about the issue from family and friends. “I think social media has been [their] biggest blessing; everyone either sees them [GAWS] reaching out and asking for help, or other people donating and they want to do it too” Miss Chappell said. Having never donated to the GAWS shelter before, Miss Chappell now believes along with other first time donators, she will continue to support the organization.

The post has now over 2,200 shares on Facebook alone – with GAWS releasing a statement saying “thank you, thank you, thank you! We are so lucky to have such a supportive community who are there when we need them most and are always willing to help out.”

Geelong resident and GAWS supporter Andrea Galloway recently visited the shelter to donate food where she witnessed “cars coming and going all day”. Mrs. Galloway went on to say that she feels “proud of Geelong when it comes to doing things that support [organisations] that need help… you do notice that Geelong people rally together for good causes.”

GAWS posted a message of appreciation to their Facebook page, saying they feel “so lucky to have such a supportive community wo are there when we need them most and are always willing to help out”

GAWS is now urging those with donations to hold onto them for the time being as their “cupboards are fully restocked and bursting at the seams.”

Geelong Animal Welfare Society’s Operations Manager was approached for an interview but was unavailable to comment.

Picture: Andrea Galloway fills a bag with cat food to donate to the GAWS shelter.

ALJ319: Assignment 2

ALJ215 – Assignment 2 “In and Out of Work”

What’s the potential for citizen journalism in today’s multi-platform communication environment?

The concept of ‘citizen journalism’ is based upon public citizens playing an active role in the process of collecting, reporting, and distributing news. In 2016, the potential for citizen journalism is greater than ever, with evolving technology, social networking, and media-sharing websites. 

Powerful, handheld devices such as iPhones allow citizens to often report breaking news more quickly than traditional media reporters and new outlets.

News is now delivered in a real-time 24/7 cycle – like a Facebook or Twitter news feed.

The following video is of co-founder and editor-in-chief of The Huffington Post, Arianna Huffington. I believe it gives a good sense of what citizen journalism is, and the role it plays/will continue to play in society.

Ever since the assassination of JFK back in 1963, citizen journalism has been able to provide raw accounts of major events – both good and bad – that are taking place in society.

A more recent example of citizen journalism was the tweets, photos, and videos coming out of Ferguson, Missouri after the shooting of an unarmed black teenager, Michael Brown in 2014. It could be said that the impact of citizen journalism in this particular case led to extensive coverage and awareness for not just Brown, but for the social issue of police brutality in the United States.

What role is MOJO playing in journalism in the 21st century?

MOJO refers to ‘Mobile Journalism’, which is a form of new media storytelling in which reporters use smartphones to gather, edit, and distribute news.

As I have discussed in my previous blog posts – MOJO is the way of the future. MOJO utilizes the brilliant and powerful technology we carry in the palms of our hands every day – our smartphones.

Smartphones allow MOJO’s to stay connected 24/7, to maintain an active online presence, and to assure their input and output of news is current.

This brief YouTube video features Mobile Journalist T.C. McCarthy, who explains what MOJO is and what type of role it plays in the field of Journalism. Although this video is from 2011 I feel like it does a great job at showing the basics of MOJO reporting.

In 2016 – MOJO is giving more traditional forms of Journalism a run for its money. Print, television, and radio are quickly become outdated platforms. MOJO also gives rise to “Citizen Journalists” who are not trained Journalists but are still able to share content and have it consumed by the masses. This is usually made possible through blogs, Facebook, Twitter, Instagram, and YouTube – just to name a few.

 

What’s happening to the old models of Journalism?

Times are changing, society is evolving, and the way in which we communicate is rapidly advancing. When thinking about journalism in the past, traditional news platforms such as newspaper, television, and radio instantly come to mind.

When considering the new and innovative models of journalism, in particular MOJO (mobile journalism), it is clear to see that these advancements are the way of the future.
   MOJO, including blogs, social media, online news websites etc, poses a huge threat to traditional forms of journalism such as print newspapers.

With a generation that primarily consumes news through a screen, it is easy to see why running to the milkbar to purchase a newspaper in the morning is becoming a thing of the past.    

MOJO is convenient, instant, and innovative. The ‘old model’ of journalism is becoming increasingly unpopular, particularly to the younger ‘digital’ generation. 

Although traditional journalism and properly trained journalists are becoming scarce; I don’t feel like they’re a dying art form or a dying ‘breed’. There will always be room in society for the old model of journalism – as there is something special about being able to flip through a newspaper, in a world that is so consumed by modern technology.